Jan 17, 2024

Building on the successful portfolio of working with some of the UK’s major manufacturers and service providers in delivering workshop solutions, Beta Tools UK & Ireland are delighted to announce Lee Abrahams has been appointed as Sales Manager for the UK 3D Beta and Projects division.

3D Beta, part of Beta Utensili SpA Group, is dedicated to the study, design, production and installation of modern workshop architecture. 3D Beta supports manufacturers and professionals in the automotive, motorcycle, and industrial sectors, among others, on the path of researching and implementing effective workshop solutions.

Each project is a true one-off, dedicated to satisfying the imagination of collectors or completing the image for those representing top brands and manufacturers. With high-end product offerings which deliver in both aesthetics and functionality, 3D Beta workshop furniture is robust, reliable and designed to last.

Each 3D Beta workshop is designed with four key principles in mind:

  • Quality – Italian made quality to furnish your workshop, showroom or garage
  • Design – Captivating finish for a tidy, attractive workstation
  • Organisation – An organised and logical workstation, utilising the 5s methodology, synonymous with optimised workspace
  • Modularity – Modular fitting to optimise to your space and requirements

An effective, purpose-built workshop not only promotes a productive workspace, but also reduces wasted time, increases safety and in the long run can reduce overall tool expenditure.

Having worked with Beta Tools for over 23 years, already having a history of successful workshop solution projects to his repertoire, Lee Abrahams is well-equipped to head up the UK 3D Beta and Projects division.

He said: “The opportunity to step into this role was not one to pass on. I’m eager to develop our relations with current partners as well as identify new opportunities, and to ensure we continue to deliver our high standards of our end-to-end service, from design to installation. What’s most exciting is with 3D Beta there are no limits to the imagination – the final result is the expression of your aesthetic taste combined with your technical and practical requirements. We can fully customise each piece of furniture, from finishing to custom side sizes and materials, to being able to specific colour match to any colour. It’s great, I can’t wait to see what new projects we produce.” 

Mark Pearson, Country Manager of Beta Tools UK, said: “We are delighted to appoint Lee in his new role as UK 3D Beta and Projects  Sales Manager as we  build upon our dedicated division offering complete, high-end and bespoke workshop solutions. His experience within the business is second to none and having spent most of that time out on the road visiting our customers, he is well-tuned in understanding the individual needs of each customer and delivering a solution to meet those needs. We want the process of choosing 3D Beta to be enjoyable, from initial research and design to final production and installation and Lee is the right person to lead the team in achieving that.”