The historical brand
Since 1923 the resolute determination of one family raised the fortune of the die manufacturer “Alessandro Ciceri & Figli” to today’s maximum levels of the national market.
Founded at the end of the First World War, the iron and steel die workshop expanded and developed and, in 1939, registered “Beta” for the production of professional hand tools that became its core business from the Second World War onwards.
In the early sixties Beta Utensili employed two hundred staff and exported its products, asserting its emerging role among professional hand tool producers. During this time the company designed the revolutionary Tank Trolley, in orange sheet metal which still remains in production today. Beta’s range of tool cabinets and trolleys are now the pride of the brand and orange its signature colour.
In the early seventies, Beta Utensili entered motorsports sponsorship with a Formula 1 car. The first great success in 1975: Vittorio Brambilla at the wheel of an orange “Beta Utensili March” won the Austrian Grand Prix under a downpour at Zeltweg.
Beta Utensili has continued to support motoring competitions alongside teams as Ferrari, Jordan, McLaren and Minardi in Formula 1, Honda, Suzuki, Kawasaki and Yamaha in MotoGP.
In 1995 the company was awarded the ISO 9001 Quality Certification.
Beta Utensili reinforced its position in the European market setting up subsidiaries in France, Great Britain, The Netherlands, Spain, and Poland. Beta expanded its markets further by setting up a subsidiary in China in 2009 and Brazil in 2012
The range expanded throughout the years from the sole production of professional hand tools to a line that today meets all the requirements of any modern and efficient plant: tool assortments, containers, wire rope accessories, pneumatic tools, safety footwear and workwear – more than 10.000 quality coded items.